PSI Oklahoma Real Estate Practice Test

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Prepare for the PSI Oklahoma Real Estate Test. Access flashcards and multiple choice questions, each with hints and explanations. Excel in your exam!

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What is an important aspect of advertising in real estate?

Use of personal branding.
Focusing solely on commission rates.
Including broker identification.
Highlighting recent sales only.

The correct answer is: Including broker identification.

Including broker identification in real estate advertising is crucial for several reasons. First, it ensures compliance with legal and regulatory requirements, as many states mandate that advertisements clearly identify the broker's name and company. This transparency helps establish the legitimacy of the advertisement and builds trust with potential clients. Moreover, including broker identification aids consumers in verifying the qualifications and credibility of the broker or agent they might choose to work with. It allows prospective clients to research the broker's background, reputation, and past performance. Additionally, it fosters a sense of professional accountability; when brokers are identified, they are more likely to adhere to ethical advertising practices. While personal branding can play a role in real estate marketing, and recent sales can be highlights in a portfolio, they do not carry the same degree of regulatory importance. Focusing solely on commission rates is often discouraged as it can detract from the broader value that agents and brokers provide to clients. Thus, including broker identification stands out as a fundamental aspect of ethical and effective real estate advertising.