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What must Claire, a real estate broker who closes her office, do regarding her advertising?

  1. Remove all advertising immediately

  2. Must continue to advertise online indefinitely

  3. Terminate all advertising and remove signs within 30 days

  4. Transfer advertising to a colleague

The correct answer is: Terminate all advertising and remove signs within 30 days

When a real estate broker like Claire closes her office, it is essential to terminate all advertising and remove physical signs within a specified timeframe to comply with regulatory requirements and ethical standards in real estate. This action helps to ensure that the public is not misled into believing that the business is still operational. Continuing to advertise online indefinitely would create confusion and might imply to potential clients that services are still being offered, which would not reflect the current status of Claire’s business. Furthermore, while transferring advertising to a colleague could be a viable approach in some contexts, it does not specifically address the immediate need to cease all advertising once the office is closed. By removing all advertising and signs within 30 days, Claire demonstrates her commitment to maintaining clear communication with the public and adhering to the regulations governing real estate practices. This timeframe serves as a reasonable period to ensure that all advertising is properly concluded, which is essential for responsible business closure.